Borneo 'Echo Beach' for Pepsi Max

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Following on from Pepsi Max 'Max Your Summer' Campaign. Borneo have released this incredible clip for their re-record of Echo Beach.

Directed by Rhys Day.

About the campaign:

Pepsi has launched its Max Your Summer campaign aimed at enticing and enabling people to get the most out of the summer with a new TV campaign developed by Clemenger BBDO, Sydney.

Rachel Taylor, senior marketing manager- beverages: "Pepsi Max wants to celebrate every last moment of the Aussie Summer and that means enabling hard-working, fun-seeking Aussies to be ingenious and make the most of their time out. This year our campaign builds on the success of last summer, by celebrating the ways to Max Your Summer."

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