Visit Victoria and Clemenger BBDO Melbourne have today launched the latest brand platform for Melbourne, 'A Twist at Every Turn', showcasing the depth and breadth of Melbourne's diverse cultural experiences.
Marking the city's first campaign since 2011, the 'A Twist at Every Turn' platform aims to bring to life Melbourne as a city that is defined by its sense of discovery and immersive nature.
'A Twist at every Turn' showcases how the city can change in the blink of an eye and the interconnected nature of the best Melbourne has to offer from the culinary and the curious to sporting and inspiring. This in turn creates the excitement and intensity and at times, the challenges, that is so defining of Melbourne.
'A Twist at every Turn' was composed by Harry James Angus for Visit Melbourne.
Creative: Clemenger BBDO Melbourne
Production company: Revolver / Will O'Rourke
Director: Gary Freedman