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Jesswar x Champion PRIDE



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In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and- New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance.

Teaming up with queer screen culture non-for-profit Sissy Studios, TABOO and PUSH, Champion Australia worked collaboratively on the ideation, campaign strategy and rollout, while the design was created by Champion Australia’s leading internal team.

The collection also marks an exciting union between Champion and the Queer Sporting Alliance (QSA) – Australia & NZ’s largest LGBTQIA+ community sporting club. Champion will support the QSA, which aims to make sport a safe place for everyone, through uniform and fund donations throughout the partnership. A leading sportswear brand for over a century, Champion recognised it was deeply important to help create an inclusive space for the LGBTQIA+ community to play sport.

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