A consortium of Melbourne’s leading businesses have come together to launch ‘Let’s Melbourne Again’, an initiative designed for Melbourne, by Melburnians, to reinvigorate the city and support its economic and cultural recovery from the pandemic.
Composition for this campaign by Melbourne songwriter and composer Hayden Calnin, "Animal(e) Short Orchestra."
Developed by Clemenger BBDO Melbourne in partnership with leading media agencies PHD and OMD, the campaign was created as a restorative and reaffirming exercise. A group of Melbourne based filmmakers and photographers were asked to capture themselves preparing to emerge from lockdown to ‘Melbourne’ again, with the footage curated into a launch film by local director, Glendyn Ivin.
Narrated by Briggs, the launch film serves as an ode to all of the things Melburnians are looking forward to as restrictions ease across the city.
The campaign really hits its stride with the Founding businesses each unveiling a series of initiatives over the coming weeks designed to bring joy to Melburnians and encourage the community to get out of their homes, back into the city and to help Melbourne get back on its feet.