Young Franco's 'Fallin' Apart' ft. Denzel Curry and Pell, sample Steve Monite's 'Things Fallin' Apart' has landed on Apple AirPods Pro campaign premiered during the 2021 Grammy's.
Steve Monite published by Soundway Records/Third Side Music and sub-published by Gaga Music for Aus/Nz.
The spot features double Dutch champion Kengo Sugino. It was created by TBWA\Media Arts Lab and directed by Sam Brown, whose 2017 Apple spot "Stroll" really set the tone for this type of urban-walk storytelling for AirPods.
The heightened product demo promotes AirPods Pro features including Active Noise Cancellation and All-Day Fit.
The campaign also includes a Snapchat AR filter that uses Snap's new full-body tracking technology, with segmentation. Users can interactive with a virtual jump rope that can move in front of and behind the user.