New sync features Perk Badger's 'Do Your Stuff'.
New Zealand’s largest retirement village operator, Ryman Healthcare, and brand experience agency VMLY&R have joined forces to bring a fun, eye-opening campaign to the public, with the motive to reset expectations of retirement life.
Featuring the talents of 13 Ryman residents, the ‘Ryman Pioneers’ campaign boasts the energy and spirit of people in their 70s and 80s, proving there is much more to being retired than people think. The quirky campaign showcases 80-year-old fashionista Priscilla, Audrey the ballerina aged 84 and guitar-playing Ross who is 75, amongst many other talented retirees who prove they are still young at heart.
Music Supervisor: Jonathan, Franklin Rd.