Tel-Aviv singer-songwriter and producer Noga Erez announces her new album, KIDS for March 26 release via City Slang and shares new cut, 'End of The Road'.
Building from the raw politics of her 2017 debut, Off The Radar, KIDS moves closer to home while retaining Noga’s signature smarts and swagger. Its earworms and crisp productions are locked around lyrics that deal with the personal and the political; mortality and loss; war and peace, insecurity and ambition.
“These are songs about what we inherit from past generations, how we pass things on,” Noga explains about the upcoming LP. “How this game of evolution of our culture and humanity is very much in our hands. We were all somewhat a blank page at some point. KIDS talks about humanity’s potential for both beauty and destruction.”
New single, 'End of The Road' is a beat-heavy introspective track about mortality. The accompanying visual is Noga’s fourth collaboration with Tel Aviv-based director Indy Hait.
"Walking towards the unknown with a smile. That's what I wanted this video to be all about,” Noga says. “Nothing about this life is as predicted, so why am I so afraid of it? I wanted to inspire people to take a look at the magical potential of the unknown nature of life. I believe the relationship with what's beyond our control needs to be changed. The fear of it can become anticipation. The video doesn't show an all-optimistic journey. It shows a complex one. The beauty of being completely innocent at one moment, from militant to vulnerable and then in control. That's true to the journey we all go through, and what this video represents for me.”
The world has changed in the three years since Off The Radar, and so has Noga Erez. KIDS is a reaction to the world she is in, one where politics permeates every day. “The world is a messy place,” she reflects. “I’m not backing off from the politics of Off The Radar. KIDS is political, because nowadays, everything is political – even deciding not to get involved. KIDS is reflective of the time in which it was made.”
After a series of singles, KIDS comes packed with chart-worthy outspoken pop anthems for the 21st century. It replaces the shadow and fury of Off The Radar with neon brights, bold lines, in determinedly audacious and confident productions that swap ferocity for bounce, gloomy moods for fierce swagger.
'End of the Road' follows the sparkling sass of 'VIEWS feat. Reo Cragun & ROUSSO', the irresistibly upbeat lockdown anthem 'NO news on TV feat. ROUSSO' and 'You So Done', which explores toxic personal relationships, seeing Erez continue to address serious subjects without compromising catchiness.
KIDS showcases Noga’s style, growing into a crisp bombastic sound she crafts with her creative and life partner, Ori Rousso. The new album explores themes of tension and release, anxiety and remedy, and masterly melodic licks in swipes of stomping brass, all wrapped around Noga’s versatile vocals that quick-switch from clipped flow to smoky purr; from stadium chorus to street-ready beats.